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In this article, I’ll discuss 3 Content Marketing Trends For 2020 and why you should analyze your marketing plan during this time.
How are your customers doing business with you right now? For most of us, business is very different from twelve months ago.
We’re three-quarters of the way through 2020, so it’s time to take stock of three of the major trends in content marketing.
Once you’re familiar with these trends, you can analyze your 2020 content marketing plan and your business’s content marketing strategy and make adjustments
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Watch the video – 3 Top Content Marketing Trends
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3 Content Marketing Trends For 2020
Trend #1. Increase in On-screen contact
How we now do business has changed, and many countries have entered a recession.
Face-to-face contact has declined because of the pandemic, however, there’s been a dramatic increase in face-to-screen contact.
There’s been a flood of new users to digital platforms for business, but also for information, entertainment, and of course human connection.
Just think of all the new opportunities you have to connect with your customers. Add these ideas to your content marketing strategy.
Trend #2. Content Consumption Is Up
Most digital platforms have experienced an increase in online conversations during the pandemic, and this started happening before COVID-19.
There’s also been an increase in content marketing. LinkedIn has seen a 60% year-on-year increase in new content, and it’s a trend that’s widespread across most platforms.
Worldwide, YouTube now has 2 billion users who watch the platform each month!
What does this all mean?
While marketing budgets are being squeezed, our customers are as hungry as ever for new, relevant content that you can start rolling out in your content marketing strategy.
Trend #3. Analyze Your Marketing Platforms
To make the best use of your time spent on content marketing and the best use of your budget, you need to analyze which social media marketing platforms are best for your business, and it’s not all of them.
Take a look at your marketing plan and analyze which platforms are performing well. Consider:
- Whether you should invest more time on some platforms and let others go
- Where your customers and potential customers are spending their time
- Limiting the number of social media platforms you commit to. A few used successfully and regularly is more effective than a scattered approach
If you zero-in on a few platforms, you’ll start to see rewards in your content marketing over time, with improved results in your SEO, brand awareness, and lead generation.
Finally, communicate and add value through your marketing plan by producing high-quality content marketing that resonates with your target audience.
Leave me a comment below if you found this article helpful or have any questions. I’m happy to help.
To download the 3 CONTENT MARKETING TRENDS FOR 2020: Analyse Your Marketing Plan worksheet please click here, it’s free and there’s no need to sign up.