3 Content Marketing Trends for 2020: Analyse Your Marketing Plan

3 content marketing trends for 2021

In this article, I’ll discuss 3 Content Marketing Trends For 2020 and why you should analyze your marketing plan during this time.

How are your customers doing business with you right now? For most of us, business is very different from twelve months ago.

We’re three-quarters of the way through 2020, so it’s time to take stock of three of the major trends in content marketing.

Once you’re familiar with these trends, you can analyze your 2020 content marketing plan and your business’s content marketing strategy and make adjustments.


3 content marketing trends


If you’re new to my blog and tutorials, remember to hit the subscribe button over on my YouTube Channel for a new tutorial every week on content marketing tips, techniques, and tools that are working today.


Watch the video – 3 Top Content Marketing Trends



If you are continuing here on the blog, let’s get started.


3 Content Marketing Trends For 2020

Trend #1. Increase in On-screen contact

How we now do business has changed, and many countries have entered a recession.

Face-to-face contact has declined because of the pandemic, however, there’s been a dramatic increase in face-to-screen contact.

There’s been a flood of new users to digital platforms for business, but also for information, entertainment, and of course human connection.

Just think of all the new opportunities you have to connect with your customers. Add these ideas to your content marketing strategy.

Trend #2. Content Consumption Is Up

Most digital platforms have experienced an increase in online conversations during the pandemic, and this started happening before COVID-19.



There’s also been an increase in content marketing. LinkedIn has seen a 60% year-on-year increase in new content, and it’s a trend that’s widespread across most platforms.

Worldwide, YouTube now has 2 billion users who watch the platform each month!

What does this all mean?

While marketing budgets are being squeezed, our customers are as hungry as ever for new, relevant content that you can start rolling out in your content marketing strategy.


Trend #3. Analyze Your Marketing Platforms

To make the best use of your time spent on content marketing and the best use of your budget, you need to analyze which social media marketing platforms are best for your business, and it’s not all of them.



Take a look at your marketing plan and analyze which platforms are performing well. Consider:

  • Whether you should invest more time on some platforms and let others go
  • Where your customers and potential customers are spending their time
  • Limiting the number of social media platforms you commit to. A few used successfully and regularly is more effective than a scattered approach

If you zero-in on a few platforms, you’ll start to see rewards in your content marketing over time, with improved results in your SEO, brand awareness, and lead generation.

Finally, communicate and add value through your marketing plan by producing high-quality content marketing that resonates with your target audience.

Leave me a comment below if you found this article helpful or have any questions. I’m happy to help.

You can download my Vital No-Cost Marketing Tools for 2021 Guide below, it’s free and lists helpful no-cost and low-cost tools for your business.



To download the 3 CONTENT MARKETING TRENDS FOR 2020: Analyse Your Marketing Plan worksheet please click here, it’s free and there’s no need to sign up.

As always, thank you so much for reading and for subscribing to my YouTube Channel. Thank you as well for watching my videos.


I’ll talk to you soon. I’m Simone. Bye for now!

Simone Cunningham

Simone Cunningham

CEO of eWords Agency & Simone Cunningham Media

Simone is a public relations and content marketing strategist. For more than 20 years she’s been developing communications and media content, as well as marketing strategies for written, video and audio content. She partners with businesses, government, and not-for-profits as an industry authority, and also offers 1:1 coaching sessions to help individuals and businesses achieve their content and publicity goals.

Have something to say? Comment below.


Submit a Comment

Your email address will not be published. Required fields are marked *

Recommended For You

Simone Cunningham_Press Release vs. Media Release vs. Media Alert vs. Media Pitch
Article, Beginner, Media, Public Relations

Press Release vs. Media Release vs. Media Alert vs. Media Pitch

Have you ever wondered what the difference was between the terms "press release," "media release," "media alert," and "media pitch?"
19 January 2022
Simone Cunningham How to build an effective marketing strategy that works
Article, Beginner, Content Creation, Content Marketing, Digital Marketing

How to Build an Effective Content Marketing Funnel That Converts

If you’re having trouble choosing and creating content for your business, this article will teach you how to create a
12 January 2022
3 reasons why your media pitch gets ignored or deleted
Article, Beginner, Media, Public Relations

3 Reasons Why Your Media Pitch Gets Ignored or Deleted

If you’ve ever pitched a story to the media about your business, your new product, or book and never heard
4 January 2022
Content marketing strategies that work
Article, Beginner, Content Marketing

The 8 Best Content Marketing Strategies that Work

TABLE OF CONTENTSContent Strategy vs. Content Marketing StrategyWhat is Content Strategy? What is Content Marketing Strategy?What Is a Good Content
9 September 2021
Simone Cunningham