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If you’ve ever pitched a story to the media about your business, your new product, or book and never heard back then today’s article is for you.
I’m going to reveal the 3 most common reasons why your media pitch gets ignored or deleted.
This works whether you’re pitching the traditional media such as TV and online news, pitches for online publications, blogs, as well as call outs, and guest spots on podcasts or YouTube. So if this interests you keep reading.
Alternatively, if you’re on the go listen to the podcast below – 3 Reasons Why Your Media Pitch Gets Ignored or Deleted.
If you’re continuing here in the blog, let’s get into it.
Today I expose the 3 critical mistakes you might be making when you pitch to the media.
3 Reasons Why Your Media Pitch Gets Ignored or Deleted
You’re not sending them the right information so they can make an informed decision about whether your story or idea is even worth pursuing.
When you pitch your story to a journalist, podcast or vodcast host, there’s no need to send them your entire life story, but also don’t send them just a few sentences.
What this communicates to them is you don’t really care, or can’t be bothered, it also offers them nothing substantial to base their decision on.
My tip is to send them three paragraphs OR one-page maximum that explains why you’re perfect for their story or are the ideal guest for their show.
The second big mistake I see is a lack of understanding about what constitutes a story in the first place.
I know this is a tricky one because what I think is a good story and what you think might be different.
For me, I have an in-depth understanding of what a good story looks like because I have 15 years of experience as a TV journalist and another ten years in public relations.
But if you’re starting out what it comes down to is looking at what you want to pitch objectively and then deciding whether you have a story in the first place.
So how do you do that? Ask yourself 6 questions:
- Is what you’re pitching new, exciting, informative or entertaining?
- Does it relate to something going on currently in the news?
- Will it generate community interest?
- By sharing it will you help or motivate people in some way?
- Can people relate to what you’ve been through?
- Will it make people’s business or personal lives better or easier?
You don’t need to tick off all six, but you do need to answer yes to at least one question and be able to explain why.
What you want to avoid at all costs is sending them an email saying, “Hey! Can you do a story on my new product?”
This email will immediately get ignored or deleted, because this is not a story, you’ll need to pay for some advertising instead.
Moving on now to critical mistake #3 – being too demanding.
I’m all for being proactive and following up with people. But being too pushy and demanding from the outset is a big turn off for journalists, bloggers, and podcast hosts.
For example, if you demand as a condition of publishing your story that they link to your product, service, website or socials, your pitch will more than likely get deleted.
Sometimes the journalist can work it into the story, and most will try to do that as a courtesy, but being demanding upfront, is a big no-no. They’re less likely to help you out and will pick someone else to feature in their story or on their podcast instead.
What I suggest is that you put a sentence at the bottom of your pitch with links to your website and socials so they can learn more about who you are.
You’ll also find that if they do feature your story they’ll want to link to your socials. They’ll ask you to share the story so it gets as many eyeballs on it as possible.
Remember it works both ways, show how you can help them and they’ll more than likely help you.
Why does your media pitch gets ignored or deleted
So you’ve heard not what to do. Below is a rundown of what you should do.
- Your pitch should be ideally three or so valuable paragraphs.
- Make sure that your story is actually a story.
- Don’t demand links and mentions upfront. Being nice actually goes a long way here.
Download the infographic
Feel free to save the 3 Reasons Why Your Media Pitch Gets Ignored or Deleted infographic below and use it with attribution.
I hope you have found these tips valuable.
If you’re keen to get started now and would like some guidance you can book your FREE Unlock Your Sellable Media Story Audit (1:1 call) with me. We’ll discuss your goals, find your sellable story and start planning your next media pitch.
Podcasts need guests all the time AND journalists are always looking for stories. If you’d like to take me up the offer I just mentioned, click the button below to book a call with me or contact me here on my website.
For more tips on how to approach the media, listen to my podcast where I explain the differences between a “press release”, “media release”, “media alert” and “media pitch”.
Listen to all the “Improve Your Content in 5 Minutes” episodes here or find me on your favourite streaming app.