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3 types of video you need to make to grow your business in 2022

Simone Cunningham_3 types of video to make to grow your business in 2022

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Video marketing has definitely been one of the major trends of this decade, and the one before.

It’s more popular than ever, probably because it’s one of the most effective ways to generate leads. 

But with so many options available to us now, where do you start? It’s no easy task. 

Let’s say I had to choose, which types of video would I focus on in 2022?

In this article, we uncover the three types of video content I recommend clients invest their time and resources in. So if this interests you keep reading.

If you’d prefer to listen, click on the 5-minute (or so) podcast episode below.

 

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3 types of video you need to make to grow your business in 2022

 

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If you’re continuing here in the blog, let’s get into it.

 

Video as a marketing tool

 

Video is used as a marketing tool by 86% of businesses, and this figure is increasing year after year. 

 

Video as a marketing tool-content marketing

 

So how do you choose what type of video to focus on?

It can be overwhelming and we all know that if we don’t know where to start, it won’t get done.

To keep it easy, I recommend focusing on 3 main types of videos and setting up a schedule to repeat them weekly or at least monthly. 

The key to getting results with video marketing (like most things in life) is consistency. 

Releasing one or two videos will get you nowhere, you need to rinse and repeat.

 

3 types of video you need to make to grow your business in 2022

 

Video Type 1: Website homepage videos

 

Firstly, start with a website homepage video. 

Placing a video here could be the key to converting leads, or at least getting leads in the first place.

A study found that the average internet user spends 88% more time on a website with video, which means reduced bounce rates.

To keep people on your website for as long as possible, create a video that introduces who you are, and what your business or brand is about. 

It doesn’t have to be professionally shot if you don’t have the budget. 

You can use your phone on a tripod, with a lapel or camera microphone, and some ring lights. Alternatively, shoot it outside somewhere quiet. 

If you’re the face of your brand, make sure you show your face, and if you sell products, you can also include B-roll or overlay footage of your goodies. 

Keep it 2-3 minutes long maximum and make sure you include a call to action – tell them what you want them to do next.

 

Website homepage videos

 

Video Type 2: Educational Videos

 

I do love educational and informative videos, and the statistics agree with me, with 72% of customers saying they would rather learn about a product or service through a video. 

In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s educational video (Optinmonster).

People don’t want to just read your content, they also want to learn through watching videos. Here you’re not selling but providing them information and tips. 

Think about the value you are providing them. 

To share on social media create:

  • Micro-content of up to 1 minute.
  • Short videos up to 2 minutes.
  • Longer-form videos of about 5 minutes (10 mins max).
  • Live or pre-recorded.

These videos can be short tips, tutorials, or more in-depth product explainers (for 5-minute videos) that offer greater value to your customers or potential customers.

If you have questions about how to implement an educational video strategy in your business, remember, you can book a chat with me on my website.

 

Video Type 3: Webinar Videos

 

Do I hear groans? Are you sick of these yet?

I hope not, because the statistics are telling us that since 2020 the desire for webinars is only growing

A Hubspot survey showed 62% of marketers used webinars in 2021. Incredibly, 91% reported that they were successful, making it the most effective video marketing channel to use for lead generation.

 

Webinar videos-content marketing

 

Use live and pre-recorded webinars of up to 60 minutes to:

  • Educate your audience about your business.
  • Build authority in your industry or niche.
  • Demonstrate your product to customers.
  • Generate leads for your business.

Remember to constantly provide value throughout the duration of the session.

Also, don’t forget to engage your audience during the webinar, invite them to ask questions in the chat. 

So those are the 3 types of videos I recommend you sink your teeth into in 2022.

Throughout the year I’ll cover each of these in greater detail for you. 

 

In summary

 

Video Type 1 is your website’s homepage video.

  • This is where you introduce your business to your potential customers. 

 

Video Type 2 is your educational video content.

  • Here you have micro-content of up to 1 minute
  • Short videos of up to 2 minutes
  • And longer-form videos of around 5 minutes.

 

Video Type 3 is Webinars.

  • For up to 60 minutes, you can educate your audience and build your authority as an expert.

 

Infographic recap

 

I hope this article has helped you get some clarity around the types of videos you’ll be needing to create in 2022. 

See the infographic below, 3 Types of Video You Need to Make to Grow Your Business in 2022 with a summary of the types of video we just discussed. 

Feel free to save it and use it with attribution.

 

Infographic - 3. Types of Video You Need To Make to Grow Your Business in 2022

Source

Ready to get started?

 

If you’re ready to get started in video marketing and would like my help, book your FREE Followers to Customers Content Marketing Funnel Audit.

We’ll analyse your current content marketing funnel and identify opportunities in video content that you can start implementing this year. 

If you’re interested, book this call with me.

 

Want more?

 

For more tips in video and content marketing listen to my podcast episode below or find me on your favourite streaming app.

If you’re interested in learning how to approach the media, listen to my podcast where I explain the differences between a “press release”, “media release”, “media alert” and “media pitch” or read it on the blog.

 

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Simone Cunningham

Simone Cunningham

CEO Simone Cunningham Media & eWords Agency

Simone is a public relations and content marketing strategist. Partnering with businesses and individuals over the last 20 years to achieve their content and publicity goals.

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SIMONE CUNNINGHAM

SIMONE CUNNINGHAM

CEO Simone Cunningham Media & eWords Agency

Simone is a public relations and content marketing strategist. Partnering with businesses and individuals over the last 20 years to achieve their content and publicity goals.

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