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The 8 Best Content Marketing Strategies that Work

content marketing strategies that work

Just starting out with content marketing?

Or have you been using the same old approach for a while?

Whichever the case, we are helping you stay ahead of the curve with 8 of the best content marketing strategies. These content marketing strategies are innovative, up-to-date, and highly engaging.

You and I agree that content marketing provides an enormous opportunity for businesses like yours to boost their results. By offering relevant valuable content to your audience and prospects, you can build a community, improve your online reputation and grow your brand.

The initial step to actively engaging your prospects — and staying ahead of your competition — is to have a smart and solid content marketing plan in place.

In today’s post, we’ll dive into content strategy vs. content marketing strategy, what is a good content marketing strategy, the 8 best content marketing strategies you can implement, and how to integrate content marketing strategy for SEO.

Let’s jump in.

Content Strategy vs. Content Marketing Strategy

 

Content is relevant information in a specific context and has a structure shaped by the channel through which it’s transmitted.

In digital marketing, content comprises of four core elements:

  • Context – Who’s the target audience? What’s the purpose of the content? Why is it being published?
  • Information – What does your message contain? It can be informative, practical, entertaining, factual, or a combination of the four. 
  • Medium – What channel do you intend to share the content on, and how does that determine the overall message?
  • Form – Is the content graphic, video, audio, interactive, text, virtual/augmented reality, etc.? 

Now let’s have a look at what content strategy is.

 

content marketing and seo

What is Content Strategy?

 

Content strategy is the process of continually modifying business goals and objectives into a method that uses content as the main medium of achieving these goals. Content strategy involves four main elements:

  1. Setting up
  2. Creation
  3. Execution
  4. Continuity of content.

Content strategy looks at content across the entire business; it is a framework for all content that’s created and published. It is the overall strategy for everything content-related within your business.

 

What is Content Marketing Strategy?

 

A content marketing strategy is a method of growing an audience by producing, maintaining, and advancing consistent and frequent content that inspires, entertains, educates to convert strangers into followers and followers into customers.

A content marketing strategy focuses on the narrow subject of marketing content. It looks at:

  • Who you are helping — the target audience.
  • Why you are creating the content.
  • The specific strategy to market it.

You are essentially creating content to achieve specific results related to profitability and getting more customers.

Every business really needs to consider both where content strategy is the big picture and content marketing strategy is the in-between picture.

Now you must be wondering, what then, is a good content marketing strategy?

 

What Is a Good Content Marketing Strategy?

 

A good content marketing strategy lays the foundation of the stages in a buyer’s journey. 

Creating content is one aspect, creating value-added content that continually serves your brand is another. So whether you intend to increase sales, raise awareness or generate leads, a clearly defined strategy will bridge the gap between your results and content marketing goals.

A good content marketing strategy needs good planning.  The essential steps you require for a successful content strategy are:

  1. Know your audience
  2. Know your brand
  3. Define the content formats you’ll focus on
  4. Determine which channels you’ll publish on
  5. Create content
  6. Publish and manage your content
  7. Measure results

Further reading:

 

8 Best Content Marketing Strategies You Can Apply Today

 

1. Set up email marketing automation

 

Email marketing is one of those foundational and game-changing components of online marketing that every determined business or entrepreneur should learn and do it successfully. 

Just as the name suggests, automated email marketing is the process of sending out emails to your prospects and customers automatically, based on specific triggers, or a schedule, you define.

Automated emails allow for better customization with sequences, infographics, design, CTA buttons, data-backed optimizations as well as A/B testing.

Here’s why you should consider email automation as a content marketing strategy in 2021:

  1. Nurtures leads
  2. Increases brand awareness
  3. Saves time so you can focus on other tasks
  4. Boosts business revenue
  5. Better targeting and segmentation 
  6. Reduces costs
  7. Keeps existing customers engaged
  8. Helps you to understand your customers more

 

email personalization content marketing

 

2. Host or join podcasts

2019-podcast-stats-infographic

Ryan Scollon, a Digital Marketing Consultant says, “Podcasts are a great way at building a solid audience that returns every week without having to have your face in front of the camera. It’s also a great way for repurposing content that you may already have on your blog.”

You can start your own podcast or appear in other businesses’ podcasts. This is one of the best content marketing strategies of 2021 for driving traffic to your site as well as increasing your brand awareness.

The trick is to appear on podcasts that cater to audiences similar to your niche so that the audience interest merges with your own.

 

3. Prioritize local SEO

 

Did you know that prioritizing and optimizing Google My Business (free tool) allows you to manage your business’s online presence across Google, including maps and search?

Now you know.

Dan Rice, the Marketing Manager at Talent Locker says, “We have used this as part of a wide-ranging digital marketing campaign designed to raise awareness of the brand and brand name.” 

He added. “Through steadily producing posts, updates and helping drive people to our Google My Business listing, we have been getting strong results … it doesn’t just appear to be helping local SEO, it is also highly significant in driving searches on brand names, too.”

Only a small percentage of businesses are aware of this resourceful tool Google keeps adding new features and you’ll need to stay updated so as not to miss out on opportunities to drive leads.

Google My Business is a critical marketing tool because it’s the first place someone would turn when looking for a particular business, especially local businesses.

 

4.  Make use of more video

 

Video remained a popular content marketing strategy in 2020, and it remains an essential marketing strategy for this year as well.

 

2020 State of video marketing survey

 

Videos create stronger bonds with prospects and customers, which in turn, warms them up to purchase a product or service. Video content options you can explore are testimonials, tutorials, webinars, and behind-the-scenes recordings.

The trending video platforms you can post content on are YouTube, Vimeo, Wistia, Twitch, SproutVideo, IGTV, TikTok, and Dtube.

Resourceful content: Long-Term YouTube Channel Growth Strategy: What Is Evergreen Content?

 

5. Explore guest blogging opportunities

 

Want to expand your reach? 

I’m not talking about you creating content for other blogs — although this is one of the ways to achieve growth.

I’m talking about allowing other businesses and content creators to contribute to your blog as well.

Yes, it’s time you flung the doors open.

This type of content marketing strategy is ideal since it provides your business with an opportunity to leverage others’ expertise making your blog resource for relevant information.

In most cases, these articles generate a lot of organic traffic and leads.

Resourceful contentBlogging in 2021: How Blogs Improve Your Content Marketing

 

6. Update your content

 

Time to dig up that old content from the archives.

It’s gold. Believe me.

Updating old content is a strategy that can serve your business or brand well since Google has a ranking factor that’s based on freshness, making most sites experience what we call content decay.

If you have old articles that have attracted backlinks and also ranked well previously, then you can use this hat trick of refreshing older content.

Simply making tweaks and minor updates, plus, changing the date to represent the latest revision can make your rankings instantly go up.

 

7. Use your content to educate

 

For a long time content has been king or queen, and 2021 is no exception.

Most B2B and B2C businesses use content marketing. In fact, the majority of B2B content creators and entrepreneurs use educational assets to build the audience’s trust and nurture leads. 

This is critical for inbound marketing. For instance, you could educate your audience through white papers, case studies, informational blogs, videos, podcasts, and more.

 

8. Personalize your marketing messages

 

As a business owner, you’ll be required to personalize every single message in 2021. You can achieve this by digging into your analytics and understanding affinity categories, demographics, and in-market segments. 

You’ll need to find out what’s on your prospect’s mind and figure out what they want, wish, or even fear.

Your audience wants customization and to feel like you are speaking directly with them.

Effective personalization requires efforts such as behavioural segmentation. This means separating your prospects into groups based on their behaviours. Actions such as repeat purchases, abandoned carts, page views, first-time purchases, etc.

Remember when we talked about email automation? This is where this strategy comes into play and they become the perfect duo to increasing your content marketing results.

 

How to Integrate Content Marketing Strategy for SEO

 

Content Marketing and Search Engine Optimization (SEO) are two of the most critical tools available to business owners and entrepreneurs today. You’ll rarely hear these two strategies talked about together.

However, having an SEO content marketing strategy can be your secret weapon l in taking your brand’s marketing to the next level.

 

seo and content marketing

 

If you want to achieve the best results with your content marketing campaigns, you must formulate an integrated content marketing strategy. Here are 4 ways you can develop an SEO content marketing strategy.

  1. Do keyword research
  2. Research your target audience
  3. Brainstorm content ideas
  4. Create relevant and useful content
  5. Update your content often
  6. Optimize intelligently

Content Marketing Strategy Template and Why You Need One

 

By now you know that content marketing works best when you plan for its success

You’ll need a functional plan that outlines all the actions, insights, procedures, and people necessary to take your content marketing plan from a high-level strategy to a productive and functional content marketing machine.

This why you need a content marketing strategy template.

If you are to successfully grow your audience, increase traffic, build brand awareness, have loyal customers, and generate massive sales, having a content marketing template is one thing you can’t afford to ignore.

Unsure about how to start your content marketing strategy? Don’t fret.

We’ve already created a template for you. A template that will guide you through these murky waters.

And the good news? It’s absolutely free!

You can download it here and you’ll soon be on your way to documenting your content marketing strategy!

Ready to Implement Your Content Marketing Strategies?

 

Today we’ve looked at content strategy vs. content marketing strategy, what is a good content marketing strategy, 8 best content marketing strategies you can apply, how to integrate content marketing strategy for SEO, and why you need a content marketing strategy template.

You’re most likely to feel overwhelmed when you’re just getting started with content marketing. The number of items on your to-do list seems to be increasing by the day.

Research your target audience. Create new content. Publish. Track the results. Repeat.

If you need ideas, watch this video about the 10 best content marketing trends for 2021.

Like I said earlier, take it step-by-step.

You’re in the right place. I’m here to help.

My name’s Simone

 

For 20 years, I’ve been creating compelling content and marketing for entrepreneurs, big and small businesses.

 

I’ll help you turn your traffic into loyal customers and return visitors. As well as create valuable content your audience will love!

 

Let me show you how to manage it effectively, create authority, and generate leads.

 

I have also created courses and resources to aid you in this journey. No need to fly blind anymore!

 

In the meantime, I’d like to know from you — what latest content marketing strategies are you implementing in your business? Is there any can you share with us that I may have missed out on? I’d love to hear from you.

 

Also, if you have any questions, please feel free to shoot.

 

Have something to say? Comment below.

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Simone Cunningham

Simone Cunningham

Director & Content Strategist

Simone is a content marketing strategist, and the Director and Founder of eWords Agency. For 20 years she’s been developing communications and marketing strategies for written and video content, and partners with businesses, government, and not-for-profits as an industry authority.

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