How do you identify great stories in your business? Well, you’re about to find out. Fortunately, it’s not as hard as you might think to find the story in your business, you just need to know where to look and have a clear understanding of how to determine...
If you’ve ever wondered what makes a story newsworthy, then you’re in the right place. This blog article is all about letting you in on some media and public relations secrets so you can start looking at your business’s content through different eyes and discover...
We’ve all been there. You think you got a good or at least decent story, but when you pitch it to the media, an online publication or podcast, you get Zip, Zero, Zilch, Nada. Not even a return email saying “thanks, but no thanks”. I know this can be disheartening,...
If you’ve ever wondered about the differences between publicity, public relations and advertising, and when to use each activity, this article is for you. In it, we’ll cover 3 key concepts that will help you remember the differences. You will also discover why people...
This video, Press release vs. Media release vs. Media alert vs. Media pitch: What are the differences?, explains some critical “media lingo” you need to know. In the 5-minute video, I take you through what each of the terms “press release,” “media...
Have you ever wondered what the difference was between the terms ‘press release‘, ‘media release’, ‘media alert’, and ‘media pitch?’ Well, you’re not alone. They all kind of sound the same, don’t they? However, there are critical differences between them. If...
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![[Video] Press release vs. Media release vs. Media alert vs. Media pitch: What are the differences?](https://www.simonecunningham.com/wp-content/uploads/2022/01/2022-Simone-Cunningham-Youtube-Thumbnail-and-blog-imae-1080x675.jpg)
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